We focus on crafting garments from sustainable and environmentally friendly materials, with a view to educating and engaging children on best environmental practice.

With every new collection we are committed to moving one step closer to sustainability.

We have worked with our main suppliers over many years.

We are proud to share the same principles on sourcing strategy, environmental protection and ethical working standards.

We have been working in partnership with Blue Marble® and are proudly certified Carbon Neutral.

We continue to take measures to reduce our carbon footprint and that of our supply chain. We ensure any offsets are undertaken via progressive environmental schemes, with an interest in those specifically which have positive social and regenerative impacts on nature and communities alike.

2023 saw the introduction of our first certified carbon neutral swimwear collection and it is our intention that all collections by 2025 be measured through a cradle to gate study to offset its carbon footprint. 

Our packaging and labelling is FSC certified, stickers and packing tape are biodegradable and polybags are 100% recycled & recyclable.

Our polybags are made from 100% certified recycled plastics and are fully recyclable, eliminating virgin plastics from all immediate packaging.

We continuously monitor innovations in the market for any areas that can further be improved.

Our suppliers share our same core values of respecting both planet and people.

We are proud of the lengths that our suppliers go to, ensuring they offer a fair working environment for their staff and are ethical and environmental leaders in their field.

We are committed to full transparency in our supply chain and invite you to learn more about the independently owned manufacturers who bring our product to life.

Our Suppliers are required to sign our Code of Conduct which outlines the standards we expect to be upheld and confirms their commitment to environmental management, human rights and animal welfare.

By accident or design, our highly ambitious core team is entirely female led. Each team member goes above and beyond to ensure our brand becomes recognised as being a future market leader in outerwear.

A shared passion for the ethos of the brand and the opportunity to play an integral part in the future of sustainable fashion is what drive us all.

If sustainability is at the heart of our brand, then within this beating heart sits our customer, both parent and child.

Customer feedback plays an integral role in the development of new collections and focus groups ensure we are meeting your needs.

For the wearer, our greatest priority is comfort. For the parent, it must be durable, performance led, endlessly machine washable and it must seamlessly bridge the gap between fashion and function.

We create free downloadable content designed to inspire your little ones in nature, simple, fun and educational.

We support this with our blog, which looks in closer detail at the many diversities of nature, from mini beasts, to soaring forests, to the important role that nature plays in child development and mental health.

The concept behind 'Tiny Corners' is that everyone should have a ‘Tiny Corner’ of nature regardless of access to green space.

We want to give children the opportunity to nurture a Tiny Corner of nature from seed, to seedling to living plant, in their own home.

Our sustainability objectives are focused around three key areas: Production, Education and Nature.

We are proudly certified carbon neutral, offsetting our carbon footprint in full via progressive environmental schemes, with an interest in those specifically which have positive social and regenerative impacts on nature and communities alike.

We have been working in partnership with Blue Marble® and have committed to going Carbon Neutral by 2021.

We are taking measures to offset our carbon footprint in full via progressive environmental schemes, with an interest in those specifically which have positive social and regenerative impacts on nature and communities alike.

We are currently undergoing the comprehensive auditing process to become a B Corp member.

Certified B Corps, are companies verified by B Lab to meet high standards of social and environmental performance, transparency, and accountability.