Our Musings | Who We Are & What We Do

COMPLIMENTARY POSTAGE ON ALL STANDARD UK ORDERS & ORDERS IN EXCESS OF £50 WITHIN EUROPE

ABOUT US

Töastie | Tiny Explorer is a British Outerwear brand for the TinyExplorer®. 

At the heart of our brand is the conviction that every child should have the ability to freely explore the wonderful outdoors without being restricted by the clothes they’re dressed in.  We specialise in creating premium outerwear for children with carefully considered design, highest quality fabrics and an engineered fit. Our ethos is to create sustainable, weatherproof clothing for children that is wearable any season.

Töastie | Tiny Explorer is stylish, comfortable and durable, with a playful twist. 

Töastie was founded by two friends with a shared love of exploring the great outdoors. Kirstie Duke and Lucinda Waite met at University and have been the greatest of friends ever since. 

As female founders, they are unwaveringly passionate about the brand and truly live and breathe it every second. They have run the business single handedly and they still make all key decisions together.

They both passionately believe that Töastie must serve a greater purpose, constantly assessing the business at all levels to meet their own high expectations of where their brand must be in terms of sustainability. Furthermore, by underpinning the brand with a message of education, they believe will encourage children to engage with the natural world around them and become hungry to learn - and through learning and understanding, to play an important part in protecting it themselves. 

Lucinda has built on on her years of design experience working for brands including Burberry, Abercrombie & Fitch and Superdry. Kirstie honed her writing skills studying English Literature at University and went on to work in PR and Marketing, alongside supporting entrepreneurial ventures. Together they wanted to bring stylish, eco-friendly and premium quality outerwear to the market that was affordable, lightweight and cosy, hence the brand name: Töastie. 

DRAWING ON OVER 15 YEARS IN THE FASHION INDUSTRY, OUR PRIMARY CONSIDERATION IS HOW A CHILD FEELS WHEN THEY ARE WEARING OUR PRODUCTS. 

We want to create outerwear for children that is engaging, timeless and durable; to be passed through families and friends as their trusty companion through a rigorously adventurous childhood. 

AS PARENTS WE UNDERSTAND

It is paramount that we create outerwear and clothing that is highly wearable, durable and comfortable, giving children the freedom and ability to explore and move without restriction. All of our outerwear is endlessly machine washable. 

AS DESIGNERS, WE KNOW THE DEVIL IS IN THE DETAIL

We select the most premium quality fabrics to ensure maximum comfort, longevity and reliability. Right from concept and design, we pay careful consideration to every feature, investing in special treatments and brushings to create ultimate softness for our tiny explorers, engineering fit to allow room for growth, rigorous testing of materials, reviewing provenance, sustainability and, finally, production.  We consider every detail to the minutiae, fusing fashion with performance, to create aspirational collections that your children will want to wear. 

We care deeply about our environment and will endeavour to do all we can to limit our impact on the planet; from sourcing through to production.