We are a female founded, high-end British Eco Childrenswear brand specialising in outdoor products, designed specifically to allow children the freedom to explore and engage with the Natural World. Our ethos is to create a deeper connection between children and the environment, with a view to promoting positive mental health and wellbeing in future generations coupled with a lifelong desire to nurture and protect our planet.
Töastie was founded by two friends with a shared love of exploring the great outdoors. Kirstie Duke and Lucinda Waite met at University and have been the greatest of friends ever since. As female founders, they are unwaveringly passionate about the brand and truly live and breathe it every second. They have run the business single handedly and they still make all key decisions together.
"Having spent an entire childhood immersed in the wonder of the great outdoors, we've been so grateful over the years to know what it is to call Nature our church.
With each step forward, we hope to encourage more and more children to embrace the natural world from the very beginning, to know that in difficult times, adventure provides limitless therapy without judgment or cost."
Lucinda has built on on her years of design experience working for brands including Burberry, Abercrombie & Fitch and Superdry. Kirstie honed her writing skills studying English Literature at University and went on to work in PR and Marketing, alongside supporting entrepreneurial ventures. Together they wanted to bring stylish, eco-friendly and premium quality outerwear to the market that was affordable, lightweight and cosy, hence the brand name: Töastie.
“Our ethos is to create a deeper connection between children and the environment”
As parents, we understand.
It is paramount that we create outerwear and clothing that is highly wearable, durable and comfortable, giving children the freedom and ability to explore and move without restriction. All of our outerwear is endlessly machine washable.
As designers, we know the devil is in the detail.
We select the most premium quality fabrics to ensure maximum comfort, longevity and reliability. Right from concept and design, we pay careful consideration to every feature, investing in special treatments and brushings to create ultimate softness for our tiny explorers, engineering fit to allow room for growth, rigorous testing of materials, reviewing provenance, sustainability and, finally, production. We consider every detail to the minutiae, fusing fashion with performance, to create aspirational collections that your children will want to wear.