The Team


The Team

“By accident or design, our highly ambitious core team is entirely female led. Each team member goes above and beyond to ensure our brand becomes recognised as being a future market leader in outerwear. Passion for the brand, its ethos and to play an integral part in the future of sustainable fashion are what drive us all.”



Debuting her career interning for the prestigious home of Luxury Outerwear Burberry, Lucinda’s design aesthetic and passion for functional yet luxury Outer- wear was born. Going on to hold senior design roles with various fashion companies, overseeing 1000+ pc ranges with a highly successful proven track record in sales and positive like for like growth within each role. She now applies her skill set to building Toastie’s range architecture, refining the brand aesthetic and applying her love for the great outdoors to the Toastie world.

Mother of 2 adventurous children, an addiction to the Outdoors and cold water swimming, she has an inherent understanding of the crucial impact of Nature on positive mental health and well being.


With a background in entrepreneurial ventures, Kirstie was always well placed to join Lucinda on this journey. Her experience of working across a variety of startup companies has given her access to a wealth and spectrum of ideas, many of which have been translated into the business they have built today. Her dynamic approach to problem solving, tenacious attitude to- ward business opportunity and relentless positive spirit have proved invaluable in the progression of the brand.

Born and raised in the Scottish highlands, a mother of 2 with a great love of the wild, she pours this innate character into every aspect of the brand, ensuring all key values always lead back to Natural world.

NATASHA PESICKA, Creative Concept & Sustainable Design

With over 18 years experience in the fashion industry, a Masters in Textiles from The Royal College of Art and an unwavering passion for Sustainable living, Natasha brings to life the educational aspect of the brand, whilst overseeing all elements of Sustainability within the business from product, through to operations and beyond.

POPPY BEAMISH, Customer Happiness, Admin and Accounts

Poppy is our wonderful chameleon who turns her hand to all things in the back office. She handles customer happiness with an award winning smile, building a rapport with customers and ensuring they all come away feeling highly valued. Poppy oversees all customs requirements & Marketplace exposure.

IONNA ELLIOT, Finance Director

A working experience of over 15 years engaging in a high volume assignments with Fortune 500 companies, looking after the acquisition of luxury apparel brands Gianfrance Ferre and Louis Feraud. Extensive knowledge in strategic financial management and business development. Mother to 2 forest school lovers and a passion for the great outdoors.