FRIDAYS FOR FUTURE | GRETA

“Scientific evidence for warming of the climate system is unequivocal.”

INTERGOVERNMENTAL PANEL ON CLIMATE CHANGE

In a world where so many motivations are political, stands a remarkable young woman who speaks bravely and profoundly from the heart.

“I want to feel safe. How can I feel safe when I know we are in the greatest crisis in human history?”

At the age of 15 she wrote an essay for a climate change competition, and won. She went on to propose that school children strike for climate change. She stood alone, both literally and metaphorically.

But not for long.

Greta Thunberg now has the power to make the most influential world leaders sit up and listen - and take note. She is the voice of the next generation on climate change and the sense she speaks is beginning to have the impact needed to reverse the damage of the generations that have gone before - and influence the generations that follow. 

GRETA THUNBERG, CAMPAIGNER FOR CLIMATE CHANGE

Greta has moved the world with her passion and determination, vocalising that complacency is no longer an option. She has made this a problem that lies at the door of each and every one of us and unless we take responsibility, we will have no future on this planet. 

"You have stolen my dreams and my childhood with your empty words. And yet I'm one of the lucky ones. People are suffering. People are dying. Entire ecosystems are collapsing. We are in the beginning of a mass extinction, and all you can talk about is money and fairy tales of eternal economic growth. How dare you!"

                                              GRETA THUNBERG, UN CLIMATE ACTION SUMMIT

Her words hit hard.

The problem with climate change is that it's so vast that an individual's need to change their habit feels like a drop in the ocean.

But the ocean is so precious, and those many, many drops are what make the world of difference. 

THE TÖASTIE RAINCOAT, MADE USING RECYCLED PLASTIC BOTTLES

Our dream for Töastie is to create so much more than another fashion brand. We do not want to be part of the problem, but part of the solution. Step by step we are working our brand into an increasingly sustainable model, with each new collection we focus afresh on the provenance of each and every fibre; design, production, packaging, shipping.

The shell of our raincoats is made from recycled plastic bottles. The plastic is derived from post consumer waste, melted and processed into filament yarn. We don't claim that the system is perfect, however knowing that this plastic waste has been recycled and is being used for a greater purpose, preventing that 'drop in ocean' from suffocating our oceans yet further is indescribably important to us. 

#TINYEXPLORER® | SCOTLAND | @MOMSABOUTINTOWN

We sell Guppyfriend bags for your coats to be washed in, preventing microfibres from being released back into the oceans. We cannot encourage the use of the Guppyfriend bag strongly enough. Small changes to your laundry routine make big changes to our oceans and all the beautiful creatures that call it home. 

Your children are the next generation of Tiny Explorers and we feel proud that they, as part of the circle of life, can explore the great outdoors wearing raincoats from a circular economy, a model now fundamentally essential for the longevity of the circle of life. 

#TINYEXPLORER® | ‘MINI GRETAS’ | @MOMSABOUTTOWN 

We are proud to have collaborated with Plastic Tides, a charity that combine adventure and science to address plastic pollution in our oceans, via Stand Up Paddleboard (SUP) expeditions, education and outreach. A profit from the sale of our raincoats will go directly to their charity. Check out their great work and awesome adventures here.

As part of our collaboration with Plastic Tides, we created a downloadable educational activity book for children, to help them understand the challenges we face and highlight the small changes that we all need to start making to help save our oceans, the beating heart of our planet. 

"What we do in the next few years will determine the next few thousand years."

SIR DAVID ATTENBOURGH